Meet: David L'Herroux | United Christian Broadcasters

Meet: David L'Herroux

David L’Herroux is the Chief Executive Officer and leader of the team here at UCB. We caught up with David to have a chat with him about his work, his faith, and to get some insights into the responsibility of being a leader.

What does your job involve every day?
I am responsible for taking ownership of the vision that God has set for UCB, and I determine and communicate UCB’s strategic direction. I have the task of balancing UCB’s resources (two of them are people and finances) so we can be effective in achieving the aims of the company. It involves meeting with the Executive Team collectively and individually, to ensure that we are making the right decisions to achieve the right results.

Tell us a bit more about your vision for UCB.
My vision is to see lives changed for good by the power of God’s Word. Using the medium of mass media, we are privileged to reach, by invitation, places that we could not physically get to at this time. My passion is for UCB to support the church by broadcasting quality content that will challenge, encourage and support people as they discover and grow their relationship with God, and strengthen them in their walk with Him. I have great expectations and anticipations that when God moves in an unprecedented way in our nation and beyond, we will be ready to support the church 24 hours a day, 7 days a week. 

How do you make sure that you spend time with God? How do you protect that time?
Every day, I have time marked out in my diary which I call ‘the green zone’. This is the time each day when, no matter what happens, I will take time out to read God’s Word, to pray, to meditate. That is my most important meeting of the day.  

I think it is important to have a regular daily time with God, but I also believe we can meet with God wherever we are. Sometimes if I am travelling, I will spend time with God in the car, listening to Bible study or worship music. I think our relationship with God is like any other relationship. If we want it to grow and be strengthened, we have to spend time with that person. I believe it is the same in our relationship with God.   

Who do you think has had the biggest influence on your life so far?
My father. Everything that came out of him was all about the Word of God. He taught me God’s Word, and told me: ‘If you mess up in life, David, go back to the divine manual, and through it, God will reveal to you how to be successful.’

Can you tell us about a time when God really clearly spoke to you?
Well, where do I start? Here is one time: I used to work in the business world, and people have said to me, ‘How could you leave leading a business to become a missionary?’ I did it because I heard from God through His Word. Leaving a career in business was not an easy decision to make, but my wife and I knew that God had called us to do it. He has blessed us in ways we could not have imagined. All the time spent in business was my training ground for what God has called me to do now.

What advice would you give to everyone reading this?
Find your purpose. That is what gives meaning to life. Too many people in this world today live without purpose. Success for me is purpose fulfilled. We are all created with a purpose and for a purpose. None of us are here on this planet by mistake. We are here by divine design and appointment. If we are to be really successful, we must discover our purpose and fulfil it. An apple seed is not successful until it becomes a tree and has fruit on it. My advice is that everyone needs to find what they were born for.

David has a weekly blog, where he shares what God has put on his heart each week. Why not take a look at to read more.

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David's Blog